From the initial briefing, FCB Studios analysed the supermarket typology and investigated ways in which it could be re-imagined. The form of the scheme refers to a suspended mass over a lightweight base, rejecting traditional models that range from out of town shed, to false barn, to substandard high tech. By applying a different architectonic reference point, FCB Studios have created a design that has the effect of a cultural building, which is about a different ambition for a place.
The South Quay scheme takes its contextual cues from more meaningful and resonant starting points. Dark, water-struck bricks used in the back-of-house areas of the food store make reference to the ‘Scoria’ blocks typical of Hayle, whilst the brass cladding to the sculptural hull of the foodhall resonates with the site’s history of mining, manufacturing and shipbuilding. The texture created by the brass cladding is animated by the ever-changing marine natural light, forming a striking backdrop to harbourside life.
This scheme sets high design standards, laying the foundations for an exciting, sustainable future for a long forgotten but historically significant site.
“FCB Studios developed an outstanding design for the development of South Quay in Hayle and we were delighted with their approach to the project. Close reference to the individuality of the town and the site, consultation with stakeholders through a series of workshops and a real appreciation of the historic, environmental and visual impact of the scheme formed the backdrop to a series of suggested approaches which were exciting, cutting edge and special whilst acknowledging the sensitivities of the various parties. They led us through a journey which was reactive as well as persuasive.”
John Pollard, Leader of Cornwall Council